Why Social Media & Hairstylists Are A Match Made In Heaven

What does being a social media maven or an influencer have to do with hair? It turns out, quite a lot! Everyone is searching Instagram these days when they’re looking for a new stylist, and gone are the days of finding new guests by giving out your business card. So, what does that mean for the modern hairstylist? What advantages does social media have to offer?

1. Have A Virtual Portfolio

The work hairstylists do is very visual, which is why it’s best to show on social media! Don’t bother with an old-fashioned portfolio, go digital and have all your best work available at the click of a button! Plus you can include other important information like where to find you, your hours, your service pricing and more! Everything a guest needs to find you is in one beautiful, curated place.

2. Let Guests Find You

… and show them the services you love to do best! With hashtags and location tags, people who want a new stylist can find you with ease. You’ll have to engage them with your content, but for the most part, they’ll seek you out! It makes building your business so much easier and more convenient than ever before.

3. Get Creative

Hairstylists are creative people, and social media is a great way to get creative! Make reels, IGTV videos, show your followers how to do a perfect beach wave, share your styling tips, and post what’s inspiring you right now! Loving the colour-blocking trend? There is probably someone wanting to have it done, and social media allows you to find each other!

4. Fill Your Chair

Include your salon’s online booking link or phone number in your bio, and you’ll be surprised how easily you can get guests in your chair! With the right mix of content, you can build your business and your success in a much shorter period of time. And you aren’t just limited to Instagram - you can use Facebook, Pinterest, Youtube and TikTok to grow!

A strong social media presence gives stylists an edge in the industry, which is why our program includes a Social Media Marketing segment in all units with a marketing expert! Learn how to build out your profile, plan your feed, make it look professional and bring in lots of guests. 

Learn more about Winnipeg’s Top Hair School today and you’ll receive 6 bonus workshops at no extra cost!

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